ABOUT

To be a designer you have to notice the unnoticeable, and make it seen. Every crack in the pavement, rust on a pipe, and grain of a piece of wood is a source for inspiration. 

I am a multi-faceted, reliable, organized and energetic professional with 5 of years experience in the beauty and fashion industry. I have a diverse skill set in luxury brand design, managing projects with outside vendors and the ablity to switch projects to accommodate the priority task. I pay attention to detail, have exceptional communication skills and remain focused under pressure. 

Technical Skills: 

  • Photoshop
  • Illustrator
  • Indesign
  • Google SketchUp
  • MS Word
  • PowerPoint
  • Esko Application

CHANEL 

EVENT & ANIMATION DESIGNER

New York, New York

Elevated the image and prestige of one of the most recognized brands in fashion by managing in-store fragrance and beauty sales events, product launches and product campaigns throughout the New York City Market. 

  • Responsible for project planning, managing product budgets, conceptualization, SketchUp renderings, production and vendor management
  • Oversaw production of displays, visual distortion structures and counter take overs to ensure final product campaigns were accurately presented to the target market
  • Conducted walkthroughs directly with New York City flagship Creative Directors to detail visual week design briefs including Bergdorf Goodman, Bloomingdale's, Macy's and Saks Fifth Avenue
  • Campaigns such as: Coco Mademoiselle, Les 4 Ombres, Make Up Your Secret, Bleu De Chanel, Eau Premiere and N°5

RALPH LAUREN FRAGRANCES; L'OREAL 

IN HOUSE GRAPHIC DESIGNER - VENDOR

New York, New York

Collaborated with AVP of creative and marketing team to develop concept and brand identity for            global launches.

  • Major launches include Big Pony for Men & Women, Polo Red and Midnight Romance
  • Created in-store merchandising - components such as: tester units, in-shelf glorifiers, case lines, animation design concepts for window, aisle and other designated spaces for visual weeks at launch
  • Designed promotional & sampling such as: billboards, posters, VOC's, blotter cards, scent seal handouts, GWP's, banner ads, take overs and other digital promotional ideas

ROOTS MINDED

CO-FOUNDER

New York, New York

  • Partnered with owner to develop every aspect of the brand from the logo to the website
  • Developed marketing strategies and social networking 

RO-NY

INTERN

New York, New York

  • Collaborated with Director to create identities and brand redesign for clients
  • Responsible for creating new advertising campaign ideas, packaging, logos, and other brand related design for such clients as Garnier Fructis and Joesph Abboud

LINDA DENIRO 

GRAPHIC DESIGNER 

New York, New York

  • Managed personal accounts
  • Created promotional material
  • Staged luxury apartments for sale and rental appointments 

SURFING MAGAZINE

DIGITAL INTERN

San Clemente, CA 

  • Partnered with creative team to produce web and print advertisement for clients such as: Reef, Billabong, Quicksilver, and Nike 6.0
  • Worked with event planners to create visual images for web marketing
  • Developed new marketing ideas for companies in the action sports industry